UNITED FEDERAL CREDIT UNION ENCOURAGES GEN YERS TO SOUND-OFF
New Campaign Sets Record Straight Among Gen Y; Credit Unions Aren't Banks and Aren't Just For the Grandparents
ST. JOSEPH, MI (April 10, 2009) - If you're between the ages of 18 and 30 and would like to express your feelings about the financial industry, United Federal Credit Union (UFCU) is empowering you to rant about it. This month, UFCU is launching a new "MATTER" campaign specifically targeting the Generation Y segment and their lack of confidence in the system. While the core of the campaign revolves around its new Web site, www.theanitbank.com, set to officially launch on April 15, UFCU will also be targeting college campuses in their markets with a highly interactive guerrilla marketing experience, which will provide a blank canvas for Gen Yers to creatively speak their minds.